Austin Roach Headshot

It all begins with howdy.

Austin is a creative leader passionate about bringing ideas to life with designs that makes the technical feel human and authentic.

He specializes in driving impact and building exceptional teams.

Brands Austin has worked with:

8+ years experience of leading creative teams.

Meta

Creative Director
2022 - Present

Mentors a large team of UX, motion, and visual designers while managing agency vendors to create a collaborative team culture. 

Develops compelling creative solutions that drive key measurable impact. 

Leads the global small business marketing team’s email design system. 


Oversees the end-to-end of multiple large-scale projects while still willing to get hands-on. 

Champions diversity and inclusion in marketing to ensure representation feels authentic and free of harmful stereotypes. 

2022 Awards:

  • SBG Customer’s Champion Winner (120+ entries)

  • SBG Partnership & Collaboration Excellence Nominee (120+ entries)

  • Q4 Global Customer Marketing Game Changers Award (70+ entries) 

Design Lead, SMB Signals
2022 - 2023


Built the creative team and developed the designer’s strengths. 

Created a scalable and seamless operational model for design across small business marketing. (80+ person org) 

Exceed the expectations of my cross-functional partners by consistently delivering creative that outperformed benchmarks. 

Developed 130+ creative campaigns and two large-scale hubs each year. Traveled globally to film 15 global SMB success stories.

Design Lead, SMB Advertiser Onboarding
2019 - 2022


Yelp

Sr Designer
2017 - 2019

Developed ways of working for the performance marketing creative team. 

Mentored designers and led the end-to-end creative strategy on projects. 

Increased the paid MAUs 4x and owned 6% of Yelp’s overall MAUs. 


Grandex Inc

Sr Marketing Designer
2014 - 2017

Managed a team of 4 junior designers in developing assets for campaigns across a broad web, social, and product range. 

Founded the design culture and identity for multiple e-commerce brands at a startup tech company. 

Drove around $11MM in yearly revenue. 


Adcetera

Production Designer
2012 - 2013


Inquire for more information on Austin’s previous experiences